How Chilly Dogs built a
high-converting digital engine
A look inside what Partnr Media built for Chilly Dogs — from paid ads and Klaviyo flows to a platform migration and a record-breaking Black Friday season. All results reflect Partnr Media’s engagement beginning July 2024.
Most brands treat their channels as silos. At Partnr Media, every paid ad, social post, and email is part of one connected system — designed to move customers from rented platforms to owned channels you keep forever.
“Rented platforms can change their algorithm overnight. Your email list can’t be taken from you. Our entire strategy is designed to convert rented attention into owned relationships.”
Every Partnr Media engagement follows the same proven process — built to eliminate guesswork, protect your margins, and compound results over time.
- Clear priorities, not channel overload
- Focus on what actually moves revenue
- Alignment before execution
- Email & SMS lifecycle infrastructure
- Analytics, attribution, dashboards
- We don’t send traffic into broken systems
- Higher LTV & repeat purchase behaviour
- Cleaner data and reporting
- More predictable revenue
- Google, Meta, TikTok, Pinterest
- Strategic promotions and partnerships
- Traffic is a lever — not the strategy
- Ongoing optimization
- Automation expansion
- Strategic planning and iteration
- Transparent reporting
- Proactive communication
- A long-term partner, not a short-term vendor
November 2025 — Chilly Dogs’ biggest month of the year — tells the clearest story. Across every major metric, the business significantly outperformed the same period the year prior.
In January 2025, Partnr Media guided Chilly Dogs through a full migration to Shopify — improving integrations with Klaviyo and paid ad platforms, streamlining checkout, and enabling better cross-channel data tracking.
* Peak conversion performance was delivered in Q4 2025 — the season before the migration. The Shopify move sets the foundation for compounding gains going forward.
Klaviyo is the highest-leverage channel in Chilly Dogs’ ecosystem. Black Friday campaign performance has grown every year under Partnr Media. For brands not yet on Klaviyo, this channel alone is one of the fastest ROI opportunities in ecommerce.
We manage Meta, Google, and Pinterest ads as a unified paid media programme — each platform plays a specific role in the customer journey, from discovery to conversion.
Google captures shoppers already searching for what Chilly Dogs sells. ROAS improved 63.85% year-over-year while spend actually decreased 16% — more efficient, not just bigger.
- Smart Shopping campaigns synced to Shopify catalogue for real-time product ads
- Performance Max campaigns for full-funnel reach across Google’s network
- Ongoing negative keyword management to eliminate wasted spend
After Partnr Media restructured the Meta account, ROAS improved dramatically. December 2024 saw a 34.13x ROAS with 212% more purchases vs the prior year — achieved with 59% less ad spend.
- New account structure implemented at engagement start — ROAS improvement was immediate
- Prospecting campaigns using interest + lookalike targeting for cold audiences
- Dynamic retargeting synced with Klaviyo for abandoned cart users
Pinterest was introduced as a new channel under Partnr Media — no prior benchmark. From launch it delivered strong ROAS with lower CPCs than Meta, making it one of the most efficient channels for a visually-driven brand like Chilly Dogs.
- Catalogue-connected Shopping ads featuring key product lines
- Promoted Pins targeting outdoor lifestyle, pet care, and gift-seeker audiences
- ROAS expected to improve as audience data matures
Social is where Chilly Dogs’ brand love lives. We manage organic content across Instagram and Facebook to build audience, amplify paid campaigns, and drive email list growth.
Reach and engagement figures include both organic and paid amplification where applicable.
In September 2025, Partnr Media executed Chilly Dogs’ 25th anniversary campaign — a coordinated push across email, social, paid ads, and a new loyalty programme launch that drove meaningful engagement across every channel.
| Campaign Element | What we delivered |
|---|---|
| Loyalty Programme Launch | New rewards programme introduced during the anniversary window to maximise sign-ups and long-term retention |
| Anniversary Email Series | Sequenced emails celebrating 25 years — driving strong open rates (+17.5% YoY) and sustained click engagement |
| Social Giveaway | Instagram giveaway that generated 3,000+ comments and 148 new followers in a single month, organically |
| Paid Ads Campaign | Google Ads delivered 1,131% more clicks vs the same period prior year, driving significant campaign lift |
| Wholesale Push | Targeted B2B outreach — wholesale orders grew 371% YoY for the month of September |
Partnr Media works with a select number of ecommerce brands looking to build sustainable, multi-channel growth. Let’s talk about what that looks like for you.
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